Custom Brand Identity for Custom Costume Makers
As a creative studio, we really enjoy ourselves when we create something for the other creatives. “Cosplay Terzisi”, was a small tailor’s shop before, and now, it is a custom made costume brand that has customers all over Turkey.
About Cosplay Terzisi
Nahide needed a brand that would be able to reflect the quality of the costumes she sews. We have learned that most people who ordered costumes from her were cosplayers. After the necessary research, we had the idea for the perfect brand: Cosplay Terzisi (meaning Cosplay Tailor).
After the name, a slogan was needed to make the brand desirable. We have learned that it was really common for cosplayers to create their own costumes, but some people who did this as a hobby didn’t have time to create their own. Since cosplay as a word, is the combination of the words costume and play, we found out that people who were focused on the play side of cosplay would be the main target. And considering that information, the main slogan was ready:
"We are here for your costume needs. Let us create your costume, while you focus on your play."
We have also created a secondary slogan for social media posts and posters and it was focused on the feelings of cosplayers who got their costumes from Cosplay Terzisi:
"Happy cosplaying and memorable moments with Cosplay Terzisi."
The main target being young people, the website of Cosplay Terzisi had to be clear and had to give the sense of security. We have designed a portfolio to show the costumes that were created by Cosplay Terzisi. We have also created an order form with clear instructions to make the ordering process easy for both Cosplay Terzisi and their clients.